Our Code of Conduct
Our commitment to quality, service, and transparency is the foundation of everything we do. We believe in treating everyone with respect, fairness, and honesty.
"We are only what we do, not what we say we are. Our goal is to add continuously to the value customers put on our service, nothing else."
The Golden Rule: Our Guiding Principle
Our entire culture is built upon a single, timeless principle: "Do unto others as you would have them do unto you." This isn't just a saying; it's the core of our belief system. It guides every decision we make, from how we present information to how we interact with families and our facility partners. It ensures we operate with empathy, integrity, and a deep-seated respect for the difficult journey families are on.
A Singular, Compelling Purpose
Our mission is to please our customers—the families searching for care. We achieve this by providing the most accurate, transparent, and valuable information available, empowering them to make the best possible decision for their loved ones.
Winning on Quality
Quality is our ultimate competitive advantage. For us, quality means giving families what they expect: verified data, honest reviews, and a clear view of their options. It means value, not just luxury.
Empowering Our Community
We believe in the power of shared knowledge. By creating a platform for families to share their experiences, we build a cycle of success where every review and data point helps another family navigate their journey with more confidence.
A Culture of Trust
Trust is our emotional capital. We earn it by being relentlessly honest, even when the truth is difficult. We are committed to walking the same line we talk, ensuring our actions always align with our values of Respect, Fairness, Honesty, and Purpose.
Our Promise to You
- No Ads, No Bullshit, Just Facts. We will never accept advertising from facilities. Our information is unbiased and data-driven.
- Radical Transparency. We are committed to revealing what the industry often hides, from real costs to quality metrics.
- Family First. Every feature we build and every piece of data we show is designed to support families during one of life's most challenging transitions.
- Continuous Improvement. We are constantly listening to our community to improve our platform and add more value. Your feedback is essential to our mission.